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Snopes.com is a staple of the Internet, turned to time-and-again by those looking to verify suspect information shared virally online. But until recently, the notable urban legends reference site had no social media presence to speak of. That is until Snopes contracted me to assist them in developing a digital strategy and social media presence. In addition to designing and launching Snope’s Facebook page and revamping its outdated and long-unused Twitter profile, I have been providing coaching to the site’s owner, David Mikkelson, who has been running the site independently with his wife Barbara since 1994, helping him to develop his brand’s voice over social media. I am also working with David to develop a multichannel solution to make handling the massive influx of verification requests Snopes receives daily a more manageable task.
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This weekend I attended Hack Upstate, a hackathon for Central New York-area developers who wanted to pitch projects and get others involved in building them out for a day. My pitch didn’t make the cut, so I joined a team that, together in one day, designed and built FreshQuest, an app which makes it easier to find fresh, locally grown produce at your local farmers market. I did the branding and complete UI design for the app, which won 2nd Place in the competition.
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Fair Elections for New York is a coalition of public advocacy organizations and labor unions that want to reform campaign finance law in New York State and get big money out of politics. If you live in New York, you may have seen their television commercials, which have been airing throughout the day, including during The Daily Show. I designed their site, which I built with my colleagues at Breakthrough Design Group.
E.J. Wren is using Prostores, a proprietary ecommerce solution from Ebay that, frankly, has its shortcomings. In particular, Prostores suffers from a poorly implemented — and even more poorly documented — API. Unfortunately, the Syracuse area homebrewing and winemaking supplier is locked in until they have the means to migrate to a new ecommerce solution. Bearing that in mind, I was asked to make the online store look halfway presentable and to help them get a handle on social media and SEO. This is what I was able to do in about six hours.
Our latest collaboration with our partners at Kelsey Media was for The Gefilteria, a Brooklyn-based purveyor of Old World Jewish foods. The Gefilteria wanted to let Jewish consumers in New York City know that their products had been certified Kosher for Passover and were available in stores locally. Here’s the result. Be sure to turn off any ad blocking software!
The Self Agency is the primary provider of creative and technical services to Kelsey Media, a boutique advertising agency serving the online Jewish niche market. We recently partnered to create an online campaign for Americans for Peace Now, a Washington D.C.-based advocacy organization that works to resolve the Israeli-Palestinian conflict. APN wished to promote a web and iPhone app called Facts on The Ground that provides detailed information about Israeli settlements in the West Bank. Here’s what we came up with. Be sure to turn off any ad blocking software!
My latest video, in collaboration with Seth Faergolzia and the 23 Psaegz and Neeti Fidurko of Tree in the Sky. I served as director of photography and shot 99% of the material. My Orthodox relatives are turning in their yarlmulkes.
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Whipped this here together for my friend Rabbi Alana Alpert’s Project Hayei Sarah, which seeks to raise awareness and mobilize action around the troubling realities in the West Bank city of Hebron.
I’m very pleased to present my first-ever music video — “Earth, Wind & Cash [Remix]” by Israeli hip-hop legend Sagol 59. The video was shot last year over the course of one day around my old Brooklyn stomping grounds, and seeks to evoke the gritty, black and white rap videos of the 90s. Props to the fine folks at Cre8iva in Tel Aviv for their fantastic editing work.
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I’m excited to wear one of the new t-shirts I designed for The Calyx Institute! The shirts are being awarded to contributors to Calyx’s Indiegogo campaign, which raised nearly $70,000. Read The Wall Street Journal on founder Nick Merrill’s efforts to build the nation’s first privacy-oriented cellphone and Internet provider.
